This project focused on introducing the Vans brand to the South Korean market in a pinnacle level execution. The space includes a genealogy storytelling element, a place for live music, and radio station hosted content, as well as a large customization space on the upper floor.
I acted as the lead designer for the store design, developing all elements from store layout, facade design, and brand moments..
In Collaboration With:
Kari Rowell
Dan Edlin
Michael Hurst
Yvette Henderson
We partnered with adidas Soccer to launch the new MLS jerseys for 2020. We utilized a 2 way mirror reveal execution. Boxes with 2 way mirror backs and fronts house suspended jerseys, and led lights. When the lights are turned on, the mirror became completely transparent revealing the product within. This project was briefed, designed, built and installed in less than two weeks.
In Collaboration with:
Dan Edlin
Nick DeRosa
Aidan Payson
This project was about updating the look and feel of House of Hoops stores to a cleaner more contemporary look and feel. The Harlem location being the pinnacle destination was the first door to be updated. This concept was then adapted and translated for further doors.
I acted as the lead designer for this concept, developing all elements from store layout, facade design, and materials selections.
In Collaboration With:
Tim Perks
Keith Wilkins
Patrick Conner
Andra Wooton
Taryn Lange
This Jordan brand Experience located at Palais de Tokyo in Paris, France, connected consumers to the Jordan brand and celebrated the 30 year anniversary of Jordan. Consumers participated in digital experiences, were immersed in the history of Jordan, could trial new footwear, share Photo Booth pictures via social media, and customize purchased Jordan sneakers.
While working on the project, I contributed to the design of 3 key areas. The genealogy timeline, showcasing 29 Jordan shoes, the Photo Booth experience, and the customization area.
In collaboration with:
Joel Brandon Ryan
Jerry Inscoe
Elaine Skinner
Zac Carlson
Jeremy Fenske
Wai Lau
Photography by Jeremy Fenske
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This project based in Amsterdam was put in place to celebrate the partnership between Nike and their athletes, and providing the athletes with a spectacular send off before traveling to Rio for the 2016 Olympic Games. The space featured a genealogy display showcasing Nike Olympic artifacts, a large projection screen, custom designed lockers (holding each athletes custom shoes) and multiple sharable moments. At the center of the space was a track display filled with Ferro Fluid, a magnetic oil that mimics the spikes of a track shoe.
During this project, I acted as the lead designer for all 3D elements, and worked on the entire consumer journey from start to finish.
In collaboration with:
Simon Hatter
AJ Handly
Sheena Bonner
Elaine Skinner
Jeremy Fenske
Johnny Ace
Jo Hawkes
Helen Stergios
James Cullen
In partnership with adidas Originals we designed and produced a custom escape room activation at Hollywood and Highland in Los Angeles for the Ultraboost Medal Pack to highlight the exclusive drop. Consumers had minutes to complete the puzzles in each room in order to make it out and have the possibility of taking home a brand new pair of Ultraboosts.
In collaboration with:
Kai Fairbrass
Devin Brown
Nick Derosa
This shipping container pop-up shop for Nike was lauched to help launch Nike.com in Canada. The space showcased 3 main product initiatives, and a Nike ID area. Consumers and influencers were invited to come check-out the latest product and create their own custom footwear.
During this project, I worked on the concepts and design development for all elements of the interior.
In collaboration with:
Darin Dougherty
Jeremy Delgado
Carmen Stephan
This project based in Amsterdam was put in place to celebrate the partnership between Nike and their athletes, and providing the athletes with a spectacular send off before traveling to Rio for the 2016 Olympic Games. The space featured a genealogy display showcasing Nike Olympic artifacts, a large projection screen, custom designed lockers (holding each athletes custom shoes) and multiple sharable moments. At the center of the space was a track display filled with Ferro Fluid, a magnetic oil that mimics the spikes of a track shoe.
During this project, I acted as the lead designer for all 3D elements, and worked on the entire consumer journey from start to finish.
In collaboration with:
Simon Hatter
AJ Handly
Sheena Bonner
Elaine Skinner
Jeremy Fenske
Johnny Ace
Jo Hawkes
Helen Stergios
James Cullen
While working on the design of Arc'teryx's larges retail location to date, I collaborated with a talented team to develop immersive brand storytelling, inspirational localized elements, a community space, and product highlighters. I specifically developed designs for a Brand timeline cut out of steel outlining the Canadian Rocky Mountains, and a display highlighting the tools Arc'teryx craftsmen use to build their incredible product.
In collaboration with:
Katie Soule
Johanna Andruchovici
Darin Dougherty
Jerry Inscoe
Whitney Connolly
Christine Alex
This Nike Sportswear Pop-Up Shop in Bogota, Colombia celebrated the history of Nike Air, specifically focusing on AirMax. The entry attract moment utilizes wheat pasted iconic posters, gold stenciled spray paint and a neon shoe. Behind that a curated timeline shows the evolution of Nike Air technology. The right side of the store is entirely shoppable. A shoe chandelier is suspended from the ceiling and visible from the exterior.
While working on this project, I was responsible for initial concepting, overall store design, the design of all shoppable fixtures, and seating.
In collaboration with:
Roe Goodman
Sean Eustice
During the Euro 2016 Championships, Nike transformed Palais de Tokyo into an interactive consumer experience, pairing both a Pitch to Pavement jersey and footwear customization experience, and a number of Mercurial interacted experiences.
During this project, I collaborated closely with Nike Brand Design of Western Europe, as well as a number of other agencies in Western Europe, ultimately controlling and compiling all 3D design elements. I Focused on the design development, of the "Mind Games" activation, and the customization lab area.
In collaboration with:
Simon Hatter
Elaine Skinner
Jeremy Fenske
Zac Carlson
Sheena Boner
Wai Lau
James Cullen
Callum Barker
Paul Hutcheson
The task was to develop designs for neighborhood 3rd party retailers, that were specific to three major Nike influencers / designers, Hiroshi Fujiwara, Tinker Hatfield and Mark Parker. The designs are derived from Nike global direction, but altered to be designer specific per door. We also included a red reveal giveaway system that integrated into each design.
During this time we also developed the design of the SNKR cube in Niketown London.
During this project, I was the design lead, for all neighborhood doors, and executed produciton design for all new build elements in the SNKR Cube.
In collaboration with:
Simon Hatter
Guy Tremlett
Harry Osborne
AJ Handly
Zac Carlson
Sheena Bonner
Elaine Skinner
Jeremy Fenske
The store renovation of Niketown Les Halles in Paris, France brought focus to the sport of basketball, elevating Nike Basketball and Jordan brand.
While working on the project, I contributed on the design of initiative zone installments, floor fixture systems, and attract moment branding throughout the space.
In collaboration with:
Joel Brandon Ryan
Jeffery Barrata
Jeremy Fenske
Joshua Corey
Elaine Skinner
Sheena Bonner
Photography by Jeremy Fenske
Nike tasked us with developing a look and feel for Nike shop-in-shops in Western European Footlocker flagship locations. This space specifically incorporated two shop-in-shop spaces dedicated to Nike Sportswear and a House of Hoops. While working on this project, I collaborated on developing a new material palette for the NSW shop-in-shop spaces and designed all floor fixtures.
In collaboration with:
Yen Dang
Elaine Skinner
Sheena Bonner
The design of the Arc'teryx tradeshow booth for the ISPO show in Munich, Germany was inspired by natural history museum elements and executions, highlighting premium product in limited quantities. The booth also incorporated a bar / lounge and back-of-house elements.
While working on the project, I developed design for the overall layout, traffic flow of the consumer, and initiative design elements.
In collaboration with:
Roe Goodman
Katie Soule
Whitney Connolly
The windows display of the Arc'teryx brand store in Washington D.C. are the largest lightbox installation in North America, and capture the spirit of the outdoor brand. These installations were designed to be partially permanent, while having elements that can be changed out for seasonal or product initiatives.
During design, I have contributed in graphic layouts for permanent elements and multiple seasonal initiatives.
In collaboration with:
Roe Goodman
Katie Soule
Whitney Connolly
The launch of the Nike Sneaker Boot initiative was to be highlighted at Blends in Los Angeles, California. Footwear pedestals were designed to elevate the product and highlight features of the shoe. A bespoke window display acted as an attract element.
While working on the project I designed elements of the footwear pedestals.
In collaboration with:
Roe Goodman
Sean Eustice
We transformed the Seventh Letter art gallery in Los Angeles to look and feel like the makers lab within the adidas Campus. Industrial fixtures and minimal branding combined to create a modern workshop space. The bulk of this project involved sourcing and styling eclectic antiques, books, art, and other inspiring objects to fill the space and generate a creative, inspiring vibe.
In collaboration with:
Michael DeWit
Brandon Crockett
Michael Hurst
Dan Edlin
Aaron Kramer
