We partnered with adidas Soccer to launch the new MLS jerseys for 2020. We utilized a 2 way mirror reveal execution. Boxes with 2 way mirror backs and fronts house suspended jerseys, and led lights. When the lights are turned on, the mirror became completely transparent revealing the product within. This project was briefed, designed, built and installed in less than two weeks.
In Collaboration with:
Dan Edlin
Nick DeRosa
Aidan Payson