This project was about updating the look and feel of House of Hoops stores to a cleaner more contemporary look and feel. The Harlem location being the pinnacle destination was the first door to be updated. This concept was then adapted and translated for further doors.
I acted as the lead designer for this concept, developing all elements from store layout, facade design, and materials selections.
In Collaboration With:
Tim Perks
Keith Wilkins
Patrick Conner
Andra Wooton
Taryn Lange